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Squeaky G Limited / Glowmotion 001
Glowmotion Studios TikTok Live Creator Network Scope & Ballpark Prepared by Squeaky G Limited May 2026 Confidential Glowmotion Studios TikTok Live Creator Network Scope & Ballpark Prepared by Squeaky G Limited May 2026 Confidential
For Dom Smalls / Glowmotion Studios

A creator network
with TV format
brains.

Two phases, one stack, no faff. Brochure site to support the recruitment drive, then a proper portal once the network's earning its keep.

Prepared by Stefan Michalak
Entity Squeaky G Limited
Phase 1 cost £4,000 fixed
Phase 2 ballpark £18k — £50k
01 / SUMMARY

The shape of it.

Glowmotion is a talent agency for TikTok Live creators. We sign them, coach them, give them the data to grow, and turn their Lives into proper shows.

The proposition: recruit creators, coach them to perform better on Live, give them weekly analytics, plug them into a wider network for collaborative growth, and run them through structured TV-style formats nobody else is doing.

For creators who break out, the full talent agency stack from the Gleam days comes online — publishing, licensing, brand deals.

This document covers what I'd build for you, in two phases, with rough effort and cost. Phase one supports the recruitment drive. Phase two is the operational backbone, once there are enough creators on the books to justify it.

Phase 01
01

The marketing site.

Clean, fast, creator-facing. Sets out the proposition, builds credibility, converts interest into signups. The site exists to support the recruitment drive — not to do everything at once.

What's in
  • Homepage with the core proposition and clear creator-facing benefits
  • Services breakdown: live coaching, weekly analytics, network effects, formats, talent agency services
  • About page covering Dom's background and the Glowmotion team
  • Featured formats page — battles, structured Lives, anything else worth highlighting
  • Creator signup form with a short application flow, piped into a CRM, Notion, or Google Sheet
  • Basic blog or news section for content marketing and SEO
  • Contact and brand partnerships page
  • Mobile-first responsive design, fast load times, basic SEO setup
  • Analytics integration (GA4, Meta Pixel, TikTok Pixel)
What's out
  • ×Logins, dashboards, or any creator-specific functionality
  • ×Direct integration with TikTok APIs
  • ×Messaging or notifications
  • ×Creator-facing analytics displays
Stack & timeline

Next.js, Tailwind, deployed on Vercel. Sanity or flat content for the blog, depending on publishing cadence. Form submissions via Resend or piped to your CRM of choice.

Two to three weeks from kickoff to live, assuming copy and key visuals are signed off promptly.

The numbers
Discovery, scoping, copy structure£500
Design and frontend build£2,200
CMS setup, signup form, integrations£900
QA, launch, handover£400
Total — fixed£4,000

Hosting (Vercel) and domain costs sit outside the build fee, paid by Glowmotion directly. Roughly £20 a month for the basics.

Phase 02
02

The creator portal.

Logged-in. Stats, messaging, briefs, opportunities. For creators it's where they live. For Glowmotion staff it's the operational backbone that makes the network actually scale.

When

Phase two kicks in once there are enough creators on the network to justify the build. My suggestion: wait until you've got 50–100 active creators on the books, or there's a clear operational reason — talent managers drowning in WhatsApp groups, manual analytics taking hours per week, etc.

Creator side
  • Account creation and login (email or magic link, no passwords)
  • Personal dashboard with weekly analytics, key metrics, and trend lines
  • Messaging with assigned talent manager
  • Notifications for opportunities, format invites, and announcements
  • Profile page with stats, content samples, and rate card
  • Resource library: coaching materials, format briefs, brand guidelines
  • Format signup: opt into upcoming battles, structured Lives, collaborations
Manager side
  • Roster view of assigned creators with key stats at a glance
  • Messaging across all assigned creators
  • Bulk announcements and targeted messaging
  • Brand brief management — send opportunities to selected creators
  • Notes and tagging on individual creators
Admin side
  • Creator approval workflow for new applicants
  • Team management and creator-to-manager assignment
  • Format scheduling and creator allocation
  • Network-wide analytics and reporting
Heads up
⚠ The TikTok analytics question

Live data isn't as open as you might hope.

TikTok's API access for Live data is more restricted than its main content API. Real-time viewer counts, gift earnings, and Live-specific metrics aren't always exposed at the granularity creators care about.

My recommendation: hybrid approach. Official API where it works, creator self-report through a quick weekly form for the gaps. I'll bake that research into phase one delivery so phase two starts with eyes open.

Stack

Next.js 14, Prisma, Supabase (auth, Postgres, file storage). The same modern stack I'm running across two other live SaaS products right now, which means proven patterns and fast moves. Tailwind and shadcn/ui for the UI. Stripe ready if you ever take payments through the portal.

Hosted on Vercel with Supabase doing the backend heavy lifting. Realtime messaging via Supabase Realtime. Background jobs (analytics pulls, weekly reports) on Trigger.dev or Inngest.

Timeline

MVP in eight to twelve weeks from greenlight, solo with AI agents, assuming clear product direction.

Roughly: weeks 1–2 on auth, schema, and admin scaffolding. Weeks 3–6 on creator dashboard, analytics, and messaging. Weeks 7–9 on talent manager tooling and format management. Weeks 10–12 on polish, QA, and launch.

Ballpark

Directional figures for budgeting, not a quote. Final number depends on what we cut from MVP and what gets pushed. Worth a fresh scoping session once phase one is live and we know more about what creators actually need.

Tier 01 / Lean
Lean MVP

Creator dashboard, messaging, manual analytics input.

£18–22k
Tier 03 / Full
Full build

Everything above plus format management and advanced reporting.

£40–50k

Operating costs (Supabase, Vercel, third-party services) sit outside the build fee. Expect £50–£100 a month at MVP stage, scaling with usage and creator count.

03 / RISKS

Open questions.

04 / WHY ME

The case.

Fifteen years in the creator economy as a creator. Talent side, brand side, platform side. I know what creators care about, what's noise, and what genuinely moves the needle.

Built and shipped multiple SaaS products in the last 18 months — retreat management software for influencers, a white-label insurance platform, content automation pipelines — so the modern web stack is hot in my hands.

Working solo with AI agents (Antigravity, Claude Code, Cursor) means I move at speeds that would normally need a team of three. You get one point of contact, fast iteration, and no agency overhead.

And honestly — having known you for 15 years means I'll tell you when something's a bad idea instead of just charging for it.

05 / NEXT

From here.

  1. Quick call to walk through this and answer any questions.
  2. Sign-off on phase one scope and contract.
  3. Kickoff: brand assets, copy direction, key positioning calls.
  4. Phase one build kicks off, two to three weeks to live.
  5. Parallel: TikTok API research and creator interviews to inform phase two.
  6. Phase two scope refresh once phase one is live and the recruitment drive has data.